Digital Marketing

The Connection of Media and Communication Studies to Professional Success

2 Comments / Communication, Digital Marketing / By

In today’s rapidly changing and highly competitive global job market, having a strong foundation in media and communication studies can provide a significant advantage for professional success. Whether you are interested in working in the media industry, in public relations, in advertising, or in a variety of other fields, a background in media and communication …

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The Importance of Understanding How AI Works

5 Comments / Digital Marketing, Disruption / By

Artificial Intelligence (AI) is no longer a futuristic concept; it’s a technology that has been integrated into our daily lives and has become an integral part of many industries. AI algorithms and models can now perform tasks that were once thought to be exclusively human, such as recognizing speech, diagnosing diseases, and even creating art. …

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The potential impact of AI on marketing

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Artificial intelligence (AI) has the potential to revolutionize the field of marketing. Some of the ways in which AI can impact marketing include: AI can bring about many benefits for marketers, such as personalization, predictive analytics, optimization and automation, but it also raises concerns such as privacy and potential misuse of data. It’s important for …

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Why celebrity influencers aren’t always good for your marketing strategy

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You’ve seen them on Instagram, Twitter, and Facebook: those accounts with tens of thousands of followers and millions of likes. That person you follow has a blue check mark next to their name. They’re some kind of celebrity! And they’re using their influence to promote products, whether it be makeup or skincare or something else …

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How The Future of Media Development and Communication is Changing Digital Marketing

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Media development, communication and marketing are constantly changing. It’s a field that forces practitioners to re-evaluate their strategies, techniques, and ideas continuously. The growth of digital technology has left marketing professionals scrambling to find new ways to reach audiences as old methods become less effective. With so much change occurring in this field, it can …

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