Communication

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Replace technological determinism with Media Determinism

In the late 1990s, a group of sociologists and historians at the University of California, Berkeley argued that technology does not drive history. Instead, they said, history drives technology. The theory they put forth came to be known as media determinism. What is Technological Determinism? Technological determinism is the belief that technology is the primary …

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How Media Companies Use Agenda Setting To Convince You Of Their Cause

The concept of agenda setting has been popularized in the past few years by social psychologists who offer a theory to explain news coverage. In short, they say that the media set an agenda when they decide what is important and what needs to be addressed. Media companies have been using this technique for years, …

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Media & Political Correctness

Legal and cultural changes over the past 40 years have brought women and people of color into corporate professional ranks in unprecedented numbers. Current laws protect these traditionally underrepresented groups from severe forms of discrimination in hiring and promotion. Overt prejudice and discrimination in the workplace, historically sanctioned by society, are now far from acceptable. …

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