– And why that might be the most useful content of all
There wasn’t a lot of output this week.
No carousel. No tweet thread. No Substack draft ready to go on Monday morning.
Not because there was nothing to say—
but because there wasn’t a reason to say it fast.
The more we design for momentum,
the harder it becomes to recognize when to pause.
So this week, that pause became the work.
No strategy. No campaign. Just space.
If you want to explore what this kind of silence costs—and why platforms are designed to erase it—you’ll find it here:
