storytelling for digital marketing

Why Storytelling matters for digital marketing

One thing to remember is to remember that it is your brand history that interests your audience, not your own personal story or those of your marketing team. Creative, righteous narratives created through stories and content go beyond the usual marketing stick to grab our attention and be relevant.

Successful companies are great at telling their amazing stories through all available marketing channels. Their stories take centre stage and are weaved into their print material, websites, social media channels, blogs, trade shows, sales and customer service interactions. These stories go down well with their target audience, promote loyalty, appeal to the value of their brand and are shared with consumers.

When you use digital storytelling to tell stories about your brand you have the opportunity to create positive associations between your audience and your brand. When a brand uses stories to connect with its audience, it signals that it is investing in itself through the content it shares. When they use stories to connect, brands form partnerships with their audiences, and both parties invest in each other to stay informed and integrated, and to remain open to observing, reading, and seeing the story unfold.

Capturing consumers “attention with a story that is relevant to your business will help them connect your story with your brand. This is valuable for brands to use visual content to communicate brand history to their audience because if the story is visually communicated, their audience is more likely to engage and remember it.

By building a solid history around your business, you create the foundation for a coherent brand identity. With a story, you bind your brand to certain images and values that make your company unique. Stories allow consumers to identify with your brand on a personal level and engage with it in ways that marketing copies can’t.

Stories are stories about imaginary or real people and events told for entertainment and storytelling is the art of sharing a message in the form of a story. Telling stories integrates, creates brand authenticity and stimulates the imagination of the audience. Storytelling goes beyond advertising because it gets people to trust your brand.

It doesn’t matter what you sell, but how you sell to people, and storytelling is a great way to connect people. When the audience connects with your marketing history, it leads to leads that buy the brand, trust the product, and ultimately sell it.

Some of the world’s best marketers are harnessing the power of storytelling to improve branding and conversion rates. When people remember stories 22 times or more, it is actually numbers that increase conversion rates by a considerable 30%.

Story stories are also a successful weapon for building brand loyalty, which means that people will be more willing to promote your product and brand, and word of mouth is the best way to popularize a business.

Marketing is no longer just about the stuff you make up, but also about the stories you tell. For your business, creating stories is the most effective way to connect with your customers. To make a compelling case for humanizing your business or brand, tell a story.

Storytelling is not a new concept for brands that want to market their products in an innovative way. As social media platforms and content marketing platforms grow in popularity and value, there is never an opportunity or a priority again to make storytelling a central part of strategic marketing initiatives. Brand storytelling has been around for years and you probably have a lot of companies in mind that tell great stories that reflect their mission and brand values.

To implement storytelling into your marketing strategy, you need to understand the principles of storytelling. We believe in the art of telling brand stories and using them in both direct and indirect marketing initiatives, which not many are trained to do. For a large company, stories are anchored by people, and when they do, it is because they are told through a personal, human lens.

If you still have room for improvement, like most of us, here’s a quick guide to help you tell your story: define your mission, get to know yourself and your audience, identify and use marketing as a vehicle to tell your story. Get more content like this for free from Good Marketing Education.

As consumer storytelling has become ubiquitous on social media, earlier notions of direct brand influence have been replaced by more nuanced notions of brand, consumer, consumer and consumer marketing. Many companies operate as in the old days of consumer marketing, when there were fewer opportunities to reach consumers. Marketing messages from catalogs and online distributors who have had 30 minutes or more to engage their customers with catalog and online content to call centers have shifted from simple individual ideas to a series of compelling stories that encourage deeper engagement that lasts longer.

Storytelling is a powerful tool that helps marketers understand what is going on in the market and what it means for customers, consumers, society, brands and businesses. Digital storytelling for brands includes storytelling for customers. As consumers prepare to make purchasing decisions, stories provide important information that shapes the brand’s choices and overall experience.

24 thoughts on “Why Storytelling matters for digital marketing”

  1. Personally, this article is very helpful to understand how digital storytelling related with marketing strategy. The reasoning behind this is to make the audiences or customers more well known with the brand and make credibility to make a strong history of brand. It is very helpful with digital marketing, one of my dream jobs and if I have a chance to do in this field, I will use this theory to promote my brand.

  2. Sirothorn Yaneeteeraka

    In my opinion, storytelling is very important in every sector of business. Not only marketing need good storytelling for brands, but the base of storytelling is communication. To appeal customer, strategy in communication is also very important and effective. So I think if you have a good communication skill, it could be a good storyteller to your brand as well.

  3. Nattaya Rattanaekkawin

    This article is very helpful to me because I just start my business on social media. There are few people who follow me🥲, but now I know how to gain more followers 🤩. I have one question, the reviews from customers are storytelling or not?

  4. Leenkawan Thanompongphandh

    This blog made me realize that storytelling is important for digital marketing. There are many factors to creates good digital marketing so storytelling is one of strategy to connect with people and create many connection.

  5. Warisara Kaewduang

    Thanks for publishing this interesting article! it provides me the knowledge of storytelling and marketing strategy. This will be useful and can adapt to it when I start my own business by using strategy of communication.

  6. I most agree with the sentence that says, storytelling is a great way to connect people because the story will make the audience decide whether they will buy it or not. If the storytelling is bad, it can shift the good product to become an insipid product.

  7. I’ve discovered that brand storytelling has an impact on us since it promotes brand awareness, reach, and draws new followers. Most significantly, stories are all around us, even if we aren’t always aware of them. Storytelling can grab your emotions as well as your thoughts. Regardless of what else was going on around you, it had your full focus. That’s a powerful weapon, and one that should be used without fear in marketing and brand building. Stories with this kind of impact abound in your marketing and business, and social media is the platform to share them.

  8. Dalika jongyingsiri

    The storytelling strategy is one of sharpest strategies to make the business looks more reliable for the brand image. This article make me know more about how to build my own brand became more interesting for customers. We need to have the point that unique for the brand by using this strategy along with using social media to spread our messages.

    1. Paninee Maneethai

      It cannot be denied that banding and advertising is one of the main factor for costumers to buy the product or reach the businesses. However, storytelling also matter. Due to the fact that nowadays before the audience buy any product they usually check the previous reviews first both to check the credit of the store and check the quality of the products.

  9. Nabhopp Chiravadhanookul

    I totally agree! Story telling is extremely powerful, especially in the present where different platforms allow creators even more options on how they want to tell their story. Once a brand has a viral ad, they become a household name in the media. This article can even serve as extra reading material for the latest TU106 lecture about the diapers😂

  10. Natthanicha Pongarporn

    Totally true! The restaurant which has a story behind or the restaurant which established for long time since their ancestors through this generation looks more popular and draw a lot of attention not only about taste but also includes an interesting history and story.

  11. Yathip Treethammarak

    After i read this ,it make me know that the storytelling is as important as the product of your own ,it make your product look a lot more interesting.

  12. I love this article. First, it made me clearly understand that storytelling is not only present any products’ information, but also create a solid images and communicate with the customers. Second, I have learned that storytelling of brand required both strategies and skills. It’s just like a piece of art. Moreover, storytelling itself has a great impact on people’s attention by using story to introduce brand. Customers are easily recognized and become part of the brand automatically.

  13. First of all, this article is very helpful for people who want to start their business and marketing but have no ideas to catch their audiences or consumers. The storytelling is very important as you said in the article that “ It doesn’t matter what you sell, but how you sell to people, and storytelling is a great way to connect people” It just only few sentences but very impact on the sellers because if consumers can remember your brand, more sales you will get!

  14. I absolutely agree that innovative, righteous tales built through storytelling and content go beyond the traditional marketing stick to capture our attention and be relevant. I also believe that enticing clients by delivering a story about a business that is relevant to them are incredibly distinctive and engaging. My mother, for example, stated that she purchases Hermes bags because she enjoys the way the brand tells a narrative. Overall, I found this article to be quite beneficial because I believe the knowledge provided will assist me throughout my four years at BJM and in the future as well. hank you so much ka Arjan.

  15. Krittaporn Yusutha

    This article is such an interesting one. I think creating storytelling is really important, in terms of digital marketing to make a good image and make brand look more credibility , also it’s one of a good way to create good relationships with customers.

  16. Thanyaphon Khwanngam

    the brand’s storytelling can easily interest people as it makes the brands more unique and recognizable which is a great strategy for those brands seeing that it could make brand loyalty, so this blog is absolutely helpful to learn the key factor of brand’s marketing

  17. Engkawat Jitareethep

    Totally agree! restaurant with the story about it since the establish make the food and the taste more valuable. This blog is very fun to read. Thank you so much 🤩

  18. Nanyathorn Khiansanthia

    First of all, thank you for sharing interesting information with us for reading. In my opinion, I think storytelling is very important for the audience about brand and product, and to connect business industry to customer. Creating an engaging and unique story will really help your brand to grow up and become more recognized.

  19. I totally agree. Brand story background can easily catch people’s attention, companies with great story backgrounds tend to have more engagement from clients because when customers deeply understand the company stands and their brand authenticity. Now, if they continue to buy the product and service, the company become more popular.

  20. Artitaya Paphakeeree

    This article is very useful for us and I have gained some knowledge in this info a lot. Storytelling is a tactic that many marketers use for marketing their products and services, and I think this is a great way to allow consumers to know and recognize their products as more advanced than it was. Moreover, if the storytelling they created has great depth of feeling, consumers will be more get into it and want to try your products for sure.

  21. Netrbidorn Buain

    This is very helpful! It is the fact that having a good storytelling will create a good branding. The brand with good storytelling creates the unique pictures of the brand which will reach more people to recognize the branding. The better storytelling will reach more engagement and better marketing for the brand.

  22. Pantari Sirisachadecha

    It is very interesting and knowledgeable where storytelling is one of the important roles in creating brand strategy and marketing. It is very useful to improve the marketplace and make it more noticeable. It doesn’t only presents the product but it gives an image of it and communication of it. The article was very helpful in improving our understandings.

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