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Why celebrity influencers aren’t always good for your marketing strategy

You’ve seen them on Instagram, Twitter, and Facebook: those accounts with tens of thousands of followers and millions of likes. That person you follow has a blue check mark next to their name. They’re some kind of celebrity! And they’re using their influence to promote products, whether it be makeup or skincare or something else entirely. But are these celebrities really the best people for your marketing strategy? Not always! Let’s take a look at why that is.

The cost

The cost of hiring a celebrity is usually much higher than that of an influencer. If you’re looking for someone who can bring in sales and increase your brand’s visibility, it’s best to go with a more affordable option instead of one that requires a lot of money. For example, if you want to hire Taylor Swift as an advisor on your next project (which would cost $250K), then maybe go ahead and hire just some random person from Reddit instead! There are plenty of people there who would love nothing more than helping out brands like yours!

Relevance

There are many reasons to partner with a celebrity influencer. But before you jump in, it’s important to know whether or not they’re right for your brand.

First of all, the audience of each influencer should be similar to yours: if they have millions of followers on Instagram and Facebook but none at all on Twitter or Snapchat (or vice versa), then that could be a problem. There may also be other factors that affect their success—for example, if an influencer has already built up their social media following through paid posts and sponsored posts, then this will make it difficult for them to grow new ones through organic sharing.

Another thing worth considering is whether or not your target market actually cares about what an influencer has to say about your product or service—if so then partnering up with one may be beneficial; however if not then perhaps another route would be more suitable?

Authenticity

One of the most important things to remember when you’re trying to build a brand is that authenticity is key. This means not pretending to be someone else, but rather being who you are and letting your personality come through.

Being too humble or too arrogant can be harmful for your online persona; it’s also important not to try too hard by trying too hard not to try (i.e., becoming fake). Instead of trying so hard, let yourself show a little personality! You’ll find that people respond better when they feel like they know who you really are as opposed to just seeing a picture on Instagram or YouTube—that’s because we trust our own judgment over others’ opinions about us more often than not!

Too much of, too little engagement

There are a lot of factors to consider when it comes to celebrity influencers, but you need to be aware that there is a sweet spot where too much celebrity can backfire and too little will never be enough.

  • Too much of a celebrity may not be effective: If your brand or product has been around for years, chances are that there’s already a built-in audience for them (and maybe even some loyalists). But if you’re trying to gain traction with younger consumers who haven’t heard about your brand before, having an established celebrity as part of your team could help them learn about who/what/where they should eat next time they’re out at lunch or dinner!
  • Too little engagement from celebrities won’t lead anywhere either: Just like any other form of marketing—social media posts or banner ads—engagement on these platforms can boost ROI for businesses looking for new ways get their products into the hands (and mouths) willing consumers who will buy them once they see how amazing they taste…or whatever else makes sense when discussing food and drink related topics!

Consider all factors before choosing an influencer.

Before choosing an influencer to represent your brand, you should consider the following:

  • Is this influencer relevant to my product or service?
  • Is this influencer authentic? Does he or she have a genuine interest in marketing and social media? Do they share similar values as yours?
  • Does this person have a large following on social media platforms such as Instagram and Twitter (or another social platform)? If so, what kind of engagement does he/she receive from his/her followers and how much time does he/she spend interacting with them each day. This can influence whether or not it’s worth paying for someone’s services.

Conclusion

We’re not saying that celebrity influencers aren’t a good choice. But what we do know is that there are many factors to consider before you make a choice, especially since celebrities don’t have the same engagement rates as micro-influencers. If you choose an influencer who isn’t engaged with their followers, then they won’t be engaging with your brand either! So when it comes down to it—and no matter how much money or fame they have—the key is choosing someone who will be an authentic voice for your brand.

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