digital marketing

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The Importance of Understanding How AI Works

Artificial Intelligence (AI) is no longer a futuristic concept; it’s a technology that has been integrated into our daily lives and has become an integral part of many industries. AI algorithms and models can now perform tasks that were once thought to be exclusively human, such as recognizing speech, diagnosing diseases, and even creating art. …

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How The Future of Media Development and Communication is Changing Digital Marketing

Media development, communication and marketing are constantly changing. It’s a field that forces practitioners to re-evaluate their strategies, techniques, and ideas continuously. The growth of digital technology has left marketing professionals scrambling to find new ways to reach audiences as old methods become less effective. With so much change occurring in this field, it can …

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digital marketing for lawyers

Why Digital Marketing matters for law firms

Online marketing provides lawyers many opportunities to raise awareness about their law firm and its practice groups, generate new business opportunities and offer new clients a prospect. Law firms that focus on generating new qualified leads and winning new customers through online marketing must ensure that their websites are optimized for conversions. Lawyers understand how …

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digital marketing for eductation

6 Higher Education Digital Marketing Strategies

For over a decade, digital marketing has outperformed its peers. What’s the reason? There are just a few objections that digital marketing solutions cannot overcome. Higher education can reach students, prospective students, and possible donors wherever they are, and engage them in a really meaningful way, by utilizing six digital marketing tactics. Ensure that your …

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data-driven marketing in 2020 and beyond

How to adapt to the fast changing digital marketing landscape

The only constant in life is change. Some changes occur as a result of natural evolution. In certain situations, unusual intervening forces drastically modify, accelerate, or even derail the status quo. Covid-19 proved to be such an intervening element, as seen by the developments that have occurred in the digital-marketing arena since early 2020. We’ve …

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digital marketing for eductation

Why Digital Marketing Matters for Education

Digital marketing is the online promotion of businesses and their brands using digital media channels such as websites, social media, radio, television, mobile, and even non-digital media such as billboards and transit signs. Simply put, digital marketing refers to any marketing material that is supplied electronically. Educational Institutes’ Digital Marketing The growing usage of the …

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Must have Google tools that help with your Search Ranking

Data is important. We established that several times already but finding the right tools to get this data and to analyze it can be rather difficult and confusing. Luckily big G, our almighty favorite brand, has some tools for you to help you out getting started. And since we’re all on gmail anyways your privacy …

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