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Why celebrity influencers aren’t always good for your marketing strategy

You’ve seen them on Instagram, Twitter, and Facebook: those accounts with tens of thousands of followers and millions of likes. That person you follow has a blue check mark next to their name. They’re some kind of celebrity! And they’re using their influence to promote products, whether it be makeup or skincare or something else …

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How The Future of Media Development and Communication is Changing Digital Marketing

Media development, communication and marketing are constantly changing. It’s a field that forces practitioners to re-evaluate their strategies, techniques, and ideas continuously. The growth of digital technology has left marketing professionals scrambling to find new ways to reach audiences as old methods become less effective. With so much change occurring in this field, it can …

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