Sascha H. Funk

data-driven marketing in 2020 and beyond

How to adapt to the fast changing digital marketing landscape

The only constant in life is change. Some changes occur as a result of natural evolution. In certain situations, unusual intervening forces drastically modify, accelerate, or even derail the status quo. Covid-19 proved to be such an intervening element, as seen by the developments that have occurred in the digital-marketing arena since early 2020. We’ve …

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digital marketing for eductation

Why Digital Marketing Matters for Education

Digital marketing is the online promotion of businesses and their brands using digital media channels such as websites, social media, radio, television, mobile, and even non-digital media such as billboards and transit signs. Simply put, digital marketing refers to any marketing material that is supplied electronically. Educational Institutes’ Digital Marketing The growing usage of the …

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data-driven marketing in 2020 and beyond

The importance of Data Driven Marketing + Implementation examples

The buzzword data driven marketing has been around for quite a while but has seen an increase in usage again over the past few months as Covid-19 showed how important marketing based on actual numbers is now that everybody is more aware of what they spend money on. Therefore it makes sense to know the …

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