Sascha H. Funk

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Why you need to take care of your mental health at University and your job

One of the most important things to remember about University is that it’s a time for personal development. You’re going to be engaging in new activities, meeting new people, and finding out more about your interests. But it can be hard to keep up with these goals if you don’t also take care of your …

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How Media Companies Use Agenda Setting To Convince You Of Their Cause

The concept of agenda setting has been popularized in the past few years by social psychologists who offer a theory to explain news coverage. In short, they say that the media set an agenda when they decide what is important and what needs to be addressed. Media companies have been using this technique for years, …

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Why celebrity influencers aren’t always good for your marketing strategy

You’ve seen them on Instagram, Twitter, and Facebook: those accounts with tens of thousands of followers and millions of likes. That person you follow has a blue check mark next to their name. They’re some kind of celebrity! And they’re using their influence to promote products, whether it be makeup or skincare or something else …

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