Sascha H. Funk

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How The Future of Media Development and Communication is Changing Digital Marketing

Media development, communication and marketing are constantly changing. It’s a field that forces practitioners to re-evaluate their strategies, techniques, and ideas continuously. The growth of digital technology has left marketing professionals scrambling to find new ways to reach audiences as old methods become less effective. With so much change occurring in this field, it can …

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Why I fight

The other day I just agreed to another Muay Thai (Thai boxing) fight next month. Lots of my friends, colleagues, and even students, ask me why I keep doing that. Why would you take Muay Thai fights if you’re a professor/consultant/speaker/etc.? Here’s my answer. Martial Arts, for me, is my form of meditation. It keeps …

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Media & Political Correctness

Legal and cultural changes over the past 40 years have brought women and people of color into corporate professional ranks in unprecedented numbers. Current laws protect these traditionally underrepresented groups from severe forms of discrimination in hiring and promotion. Overt prejudice and discrimination in the workplace, historically sanctioned by society, are now far from acceptable. …

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Why Digital Marketing matters for law firms

Online marketing provides lawyers many opportunities to raise awareness about their law firm and its practice groups, generate new business opportunities and offer new clients a prospect. Law firms that focus on generating new qualified leads and winning new customers through online marketing must ensure that their websites are optimized for conversions. Lawyers understand how …

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