Sascha H. Funk, Author at Sascha H. Funk

How The Future of Media Development and Communication is Changing Digital Marketing

Leave a Comment / Digital Marketing / By Sascha H. Funk

Media development, communication and marketing are constantly changing. It’s a field that forces practitioners to re-evaluate their strategies, techniques, and ideas continuously. The growth of digital technology has left marketing professionals scrambling to find new ways to reach audiences as old methods become less effective. With so much change occurring in this field, it can …

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crop businessman signing contract in office

Personal Branding for Lawyers

Leave a Comment / Communication, Digital Marketing / By Sascha H. Funk

Personal Branding matters more than ever now that we are online basically 24/7. Yes, even if you are a lawyer. Why? Let me tell you why and how to make it work for you! If you want to know more, feel free to get in touch at any time! What is personal branding? Personal branding …

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Why I fight

6 Comments / Lifestyle / By Sascha H. Funk

The other day I just agreed to another Muay Thai (Thai boxing) fight next month. Lots of my friends, colleagues, and even students, ask me why I keep doing that. Why would you take Muay Thai fights if you’re a professor/consultant/speaker/etc.? Here’s my answer. Martial Arts, for me, is my form of meditation. It keeps …

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Media & Political Correctness

8 Comments / Communication / By Sascha H. Funk

Legal and cultural changes over the past 40 years have brought women and people of color into corporate professional ranks in unprecedented numbers. Current laws protect these traditionally underrepresented groups from severe forms of discrimination in hiring and promotion. Overt prejudice and discrimination in the workplace, historically sanctioned by society, are now far from acceptable. …

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Education & The Metaverse

23 Comments / Disruption / By Sascha H. Funk

The technologies that make up the Metaverse include virtual reality and augmented reality, where worlds stay in place whether we are there or not. The Metaverse is a digital universe that can be accessed through virtual and augmented reality. It will not only cover entire spaces of virtual reality or virtual reality, but will also …

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Introduction to the Metaverse

15 Comments / Disruption / By Sascha H. Funk

Microsoft, Apple, Facebook, EPIC Games, Roblox, Unity Technologies, Autodesk, Nvidia — they all participated in the creation of Metaverse. The companies behind these games are trying to be part of the evolution of the metaverse. This is a combination of several elements of technology, including virtual reality, augmented reality and video, in which users “live” …

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How to set up your podcast

32 Comments / Digital Marketing / By Sascha H. Funk

Before you hit the record button, there are a few final steps you need to take to prepare your podcast. Once you’ve set up your podcast hardware and software, it’s time to plan how you will prepare before connecting to the host (if applicable) and recording the podcast. While the equipment for launching a podcast …

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How to: NFT Marketing

28 Comments / Digital Marketing / By Sascha H. Funk

With the right content and great marketing, you can have the next big NFT at your fingertips. If you manage to stir up the hype and introduce the right people to your NFT collection, then you can make it to the big leagues. With so many people creating their own NFTs and reselling newly acquired …

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Marketing in the Metaverse

12 Comments / Digital Marketing / By Sascha H. Funk

Insisting that the metaverse belongs to the real world and not the virtual one, Niantic has released a two-minute film that encourages people to go outside and use the brand’s AR technology to enhance their experience. Niantic, the augmented reality (AR) company behind Pokemon Go, has launched its first brand campaign based on its vision …

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Why Digital Marketing matters for law firms

6 Comments / Digital Marketing / By Sascha H. Funk

Online marketing provides lawyers many opportunities to raise awareness about their law firm and its practice groups, generate new business opportunities and offer new clients a prospect. Law firms that focus on generating new qualified leads and winning new customers through online marketing must ensure that their websites are optimized for conversions. Lawyers understand how …

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